Category: Business

The product-based industry needs to focus on the quality of the product information that is provided across the different channels for eCommerce growth. The recent shopping trends have drastically changed in this competitive business world. Customers depend majorly on true, accurate, and updated product information while comparing the products available in the market based on […]

Today, marketing has become more targeted to the specific population that needs it. Instead of focusing on closing sales, sales reps work with their client at the point they are in, and guide them through their decision-making processes. Demand generation and lead generation are tools that business owners use to carry out marketing strategies to […]

Organizations must constantly adapt to meet increasing demands while allocating fewer resources to survive in today’s cutthroat business climate.  A typical day’s work includes juggling many tasks, using various resources, and fitting a lot of work into a short amount of time. Project resource management is a skill that not many businesses have mastered.  As […]

As an entrepreneur, your small business should be born out of your own passion to offer something new to your customers, and the motivation to be successful at what you do. But no one can reach success on their own — to get the best from your employees you’ll want to look at offering a […]

An enjoyable customer experience leads to increased sales and customer retention. A study on the subject showed that good overall customer experience increased customer satisfaction by almost 25%. The bottom line is that satisfied customers become brand ambassadors, and nothing promotes your business more than good customer retention. Brands that have consistent customers are more […]

Whether you are considering studying business in general or want to focus your efforts on specialising in a certain subject like accounting and finance, marketing, economics, or leadership and management, choosing to study business at university can be a great option for anybody who is hoping to get into a lucrative business career or wants […]

It can be challenging for any company to experience success in the industry without an understanding of data security practices. It’s reached the point where most people are happy to do all their shopping online, which means online stores have to tackle the issues of securing customer data. If you want to do the same […]