Social media networking has evolved into valuable marketing too. It is no longer about only being present on social media. Businesses are now embracing social media to increase engagement and contact with their customer, in addition to using its viral and trending nature to expand their reach. Every company and brand requires a unique social media strategy based upon their present social media standing, their resources, and goals.

Although everything on social media is reliant on a variety of factors, there still are some fundamental and core building blocks that must be there to ensure that the company is getting the most out of its social media efforts. Your company must have effective plans in place for dealing with customer service issues via social media since it provides an additional, and easier means of communicating with customers and vice versa. It also improves your brand’s image and reputation. For instance, Centurylink customer service is also available via social media portals through which their users reach out to them for assistance whenever required.

It takes time and effort to manage a company’s social media strategy. The social media manager will be working as a marketer, designer, analyst, customer care representative, and copywriter all on the same day. Here are some simple guidelines to follow and some qualities you have to have if you intend on becoming a successful social media strategist.

  1. Communication Skills

Social media is fundamentally a communication tool, so it is only crucial for a social media strategist to have great communication skills that can adapt to any channel, platform, or audience. You must be able to leave what you’re doing at any time to jump on a current issue or manage a disgruntled customer complaint on social media as the voice of your company for its customers.

You must be able to communicate successfully with your employer, peers, and collaborators from different teams. It is important that you discuss your social media strategy, and communicate to them your content distribution plan, and work impact with any internal stakeholder.

  1. Social Media Auditing

Make it a practice to assess your social media outlets regularly. A self-audit will help in evaluating your inconsistencies, learning more about which campaigns worked and which didn’t, examining benchmarks, and possibly setting new targets, all of which can help you improve your social media strategy over time. You must go beyond tracking engagement and conversation on the pages you oversee as a social media manager. You’ll also need to understand how to use advanced tools to keep track of what the internet says about your customers. To succeed at this position, you must be diligent, methodical, and level-headed.

  1. Creativity

In the crowded social media arena, one of the most difficult difficulties for brands is to stand out. Every social media manager wants to create content that is valuable, intriguing, and viral, but coming up with unique ideas takes ingenuity. Providing relevant, entertaining, and original material for your company’s social media sites is the key to increasing engagement and connection.

  1. Adaptability

Because they must swiftly move from being a copywriter, editor, or designer to being a social media analyst or project manager, a social media strategist must be versatile. It involves switching back and forth between jobs that are simply creative and those that are purely analytical. The finest of both worlds is required of a social media strategist. They must also comprehend diverse target groups for various companies and develop guidelines on how to create and distribute content across numerous social media platforms. A social media strategist must be knowledgeable about the peculiarities of each social network and be able to engage with users on each of them.

  1. Marketing Skills

A social media strategist lies at the crossroads of marketing, customer service, and sales, and it’s a goldmine of company data. To develop a social strategy that has an economic impact, you’ll need to learn about other traditional and digital marketing methods including email, events, lead generation, and public relations. This understanding will aid you in situating social media within the greater framework of how your company engages with customers, drives sales, and generates income.

  1. Keeping Up With The Trends

The social landscape moves swiftly, as we all know, and even the best-laid ideas can suddenly become obsolete. As a social media strategist, you must also stay current on two key factors. The first is the ever-changing social and digital media landscape. Two, keeping a look-out at what your rivals are doing. A vital social media skill is the capacity to pivot and react rapidly to a new trend, opportunity, or catastrophe. Being agile and flexible in the real world can help you respond decisively to a dissatisfied customer as well.


Even though the social media world is constantly shifting, but sticking to the tried-and-true strategies will continue to provide benefits. It has become more important now than ever to apply the best social media strategies as it has become an essential tool for marketing as well as customer services.