Having a website for your business is something that would be able to help you and it is as important as a traditional brick and mortar store but unlike physical stores, websites never close. Having a beautiful, user-friendly website is the key to converting customers. You need to showcase the brand of your company and successfully sell and inform its visitors. If you need help with your web design, visit https://www.texaswebdesign.com for consultation. Now, here are some of the most important aspects of website design.

What is the importance of web design?

Your web design is incredibly important because it impacts how the audience would perceive your brand. A good web design would help you keep your leads on your page because the impression that you make on everyone visiting your website could either get them to stay on your page and learn more about your business and what you do, or they could leave your page and turn to your competitor.

What are the benefits of web design services?

  1. Boosts revenue
  2. Help keep up with competitors
  3. Provides a better first impression
  4. Established consistent brand identity
  5. Saves money
  6. Makes it simpler to add future website functionality
  7. Reduces bounce rates
  8. Improves search rankings

What is the most important web design?

1.    Color

  • Background colors would work well with the fonts. The most important thing that you need to remember is that the words are readable even though it might be fun to play around with multiple colors.
  • Match the colors to your business’s current branding color scheme and keep it consistent with the colors across all platforms and with your logo.
  • More subtle colors would be used as backgrounds or for secondary pieces of information.
  • Colors should not be too overpowering or overwhelming because you do not want the colors to get in the way of the message.
  • More bold colors should be used to draw the viewer’s eye to call to actions or points of interest.
  • The colors would compliment each other because if the colors are clashing, they could get abrasive to the eye.

2.    White Space

The white space in your website does not need to be white, this just means that there should be blank space on your page. It would help in giving contrast to your page, and help draw the viewer’s attention to where you want it to go. Leaving white space would help balance out the page and set up a more upscale tone when it is done right.

3.    Typography

The text on the website says a lot about your brand. Aspects that should be addressed are:

  • Font size
  • Text colors
  • Spacing
  • Lengths of lines
  • Paragraph styles
  • Font style

4.    Usability

  • Understand what you may want to experience. Knowing what they might be trying to achieve would help you plan a successful and accessible design for them. What are they going to try to do when they get on the site? What might they search for?
  • Stick to the standard of design, like having the menu at the top of the side of the website, using certain symbols of use, and the like. You have to think about what people are used to and what they expect. This would help them be more comfortable while they are on your page.

5.    Positioning and Alignment

You have to arrange the elements of a website in place that truly matters, having the proper flow of pieces and information to walk a visitor through the website is vital.

6.    Mobile Friendly

There would be a large number of viewers that are coming from smartphones, which is why all websites today should be built for mobile viewing and traditional desktop view. The customers would leave if the website needs to be zoomed in and out, played around with, and is hard to see on their phone.

7.    Navigation

  • On a large site, add in a site map, breadcrumbs, or even subheading in order to help people when they might get lost.
  • Always label menus or buttons enough so that people would know where they would be going when they click on them.
  • The main menu button needs to be on every page.
  • The menu and buttons would be in places that are easy to find and coincide with where the viewers are used to finding these links on a website.

You have to make sure that you impress those customers who are visiting your site because if a customer does not see what they want to, they would leave your page immediately and hop on to your competitor’s site, giving them another customer that should have been yours.